Taking Home the Win for Customer Engagement Excellence
PegaWorld 2026 brought the decisioning community to Las Vegas, and Blend arrived with a lot to show for the past year. From being announced as award winners to back-to-back client conversations that went deep, Blend's presence at this year's summit reflected the kind of work that gets noticed. Here is the full story.
Pega Offering Impact Award for Customer Engagement
Blend was announced as the winner of the Pega Offering Impact Award for Customer Engagement at PegaWorld 2026. The award recognizes Pega partners who have delivered measurable, real-world impact for clients through Pega-powered solutions, with Customer Engagement as one of its most competitive categories.
For Blend's decisioning practice, this recognition reflects what the team has been building with clients over the past several years: implementations that go beyond deployment to create sustained, compounding value. The award is a signal from Pega that the outcomes Blend's clients are seeing are among the strongest in the ecosystem.
Where Sharp Minds Come Together.
PegaWorld brought together some of the sharpest minds in AI decisioning, and Blend was in the middle of it all. Between the conference floor and private meetings, the team connected with clients and partners who are navigating the same questions: how to move faster, how to measure what matters, and how to build AI decisioning programs that hold up beyond the pilot stage.
What should marketing leaders start doing, stop doing, and continuing over the next 6 to 12 months? Steve Ashe, Greg Demelo, and Ryan Serpan explore what comes after SaaS in an AI-driven world, and why decisioning, orchestration, personalization, and customer engagement at scale require more than the next tool or trend.
Speakers:
Steve Ashe | SVP Decisioning, Blend
Greg DeMelo | CTO for 1:1 Customer Engagement, Pegasystems
Ryan Serpan | Head of CX Practice, Blend
Also available on
The Blend Decisioning Team at PegaWorld 2026
Christian Davies
VP, Decisioning Tools and Systems
Steve Ashe
SVP, Decisioning Tools and Systems
Ryan Serpan
VP, Strategy & Advisory
Ransom Wikoff
Associate Director, AI Decisioning
Oscar Nicolat
VP, Client Leadership
Jordan Cardonick
VP, Data Science
Justin Bell
VP, Enterprise Client Engagement
Chris Carmichael
VP, Client Partnerships
Máté Jani
Sr. Director, Decisioning Systems
Tyler Jones
SVP, Client Leadership
Anil Aydemir
Lead Decisioning Architect
Jordan Skinner
AI Engineer | Technical Product Owner
Can't Get Enough? Highlights All in One Place
Recap reel, award details, session content, and everything else worth keeping.
If you were in Las Vegas, the conversation is just getting started. If you weren't, now is the time to see what Blend's decisioning practice can do for your organization.
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.png?width=200&height=200&name=dave_mattson%201%20(4).png "Justin Bell")
.png?width=200&height=200&name=dave_mattson%202%20(11).png "Chris Carmichael")
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.png?width=200&height=200&name=dave_mattson%202%20(12).png "Tyler Jones")
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.png?width=200&height=200&name=dave_mattson%202%20(13).png "Jordan Skinner")
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